A Crash Course in SEO Basics

20 Jul

"The Jerp' SEO ranking for the term "Donnie Wahlberg's abs" is amongst the highest on Google.

SEO: Search Engine Optimization.

Sure, by now you’ve probably heard of this term, but do you know what it means? If not, read on. It’s time for you learn some SEO basics.

SEO is what drives traffic to your website —  you want your SEO ranking to be high. Sure, if you’re a business owner with a company website, or a blogger trying to earn advertising revenue, you want to drive traffic to your site. This does not happen magically, just because your content is out there in cyberspace. For example, if you own a frozen yogurt company, you obviously want people to be able to do a Google search and have your website appear top of the search results. Unfortunately, all of your competitors have the same idea.

In order to boost your site to the top of the SEO ranking for its category, you need to work specific keywords into your copy, so it will be picked up by search engines. For example, if your frozen yogurt shop is in Pittsburgh, a good keyword phrase might be, “Pittsburgh frozen yogurt,” or frozen yogurt in Pittsburgh.”

The next step of course, is how do you figure out which keywords will bring you traffic? The Google Adwords tool is precisely how you do this.

Follow these SEO basics to find keywords to work into the copy on your site and boost your SEO ranking:

1.) Go to the Google Adwords site.

2.) Create an account, if you don’t already have Gmail. If you already have Gmail, sign in with your existing username and password.

3.) Type words relating to your topic, service, or product into the search box.

4.) In the bottom left-hand corner of the page, select “exact” from the options, as this will give you exact results relating to your search terms.

5.) Hit enter and wait for your search terms to generate. If you have an off-the-wall topic, you may have to do a couple of different
searches before you get any good results. 6.) After your results are generated, look through the list to see which terms are associated with the greatest amount of traffic.

7.) Choose terms that are associated with middle amounts of such as between 2,000 – 30,000 hits, if possible. Even though there may be
terms available that are more widely searched, you will have more competition if you’re relying solely on these terms. You will rank higher on terms that are searched a respectable, moderate amount, than on terms that have been pimped out beyond reason.

8.) Sit back and watch your site’s SEO ranking skyrocket!


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