Tag Archives: SEO ranking

SEO Copywriting to Not Sound Like a Robot

26 Jul

Write SEO copy that reads well and and ranks high.

It’s no secret that using SEO keywords in your content helps to boost your search engine rankings. Anyone can randomly stick keywords into copy, but not everyone can properly work those keywords into the content and make it sound good. When good SEO copywriting is accomplished, your  readers shouldn’t even be able to tell that they’re looking at optimized copy. If your readers can pick out your keyword phrases, you didn’t do a good job optimizing your copy. Treat your readers like people, not robots when writing for SEO. Copywriting should be done in a way that makes people feel like you’re speaking directly to them. Your readers will lose interest if they can’t relate to the content on your site.

This also means that you need to use caution with the number of keywords that you add to your copy. Even if you’re lucky enough to have keywords that are easy to fit into your content, you don’t want to overuse them. For example, the keyword phrase “Donnie Wahlberg’s abs” fits seamlessly into most sentences on this blog. Regardless, you’re all going to catch on that “Donnie Wahlberg’s abs” is my keyword phrase if I use it in every sentence. When it comes to SEO copywriting, there actually can be too much of a good thing. Work your keywords into your page title and headers, and then 2-3 times in your copy. Then stop.

For a more detailed explanation of proper SEO copywriting, check out Karon Thackston’s article, “SEO Copy Doesn’t Have to Sound Like ‘That.’

Advertisements

A Crash Course in SEO Basics

20 Jul

"The Jerp' SEO ranking for the term "Donnie Wahlberg's abs" is amongst the highest on Google.

SEO: Search Engine Optimization.

Sure, by now you’ve probably heard of this term, but do you know what it means? If not, read on. It’s time for you learn some SEO basics.

SEO is what drives traffic to your website —  you want your SEO ranking to be high. Sure, if you’re a business owner with a company website, or a blogger trying to earn advertising revenue, you want to drive traffic to your site. This does not happen magically, just because your content is out there in cyberspace. For example, if you own a frozen yogurt company, you obviously want people to be able to do a Google search and have your website appear top of the search results. Unfortunately, all of your competitors have the same idea.

In order to boost your site to the top of the SEO ranking for its category, you need to work specific keywords into your copy, so it will be picked up by search engines. For example, if your frozen yogurt shop is in Pittsburgh, a good keyword phrase might be, “Pittsburgh frozen yogurt,” or frozen yogurt in Pittsburgh.”

The next step of course, is how do you figure out which keywords will bring you traffic? The Google Adwords tool is precisely how you do this.

Follow these SEO basics to find keywords to work into the copy on your site and boost your SEO ranking:

1.) Go to the Google Adwords site.

2.) Create an account, if you don’t already have Gmail. If you already have Gmail, sign in with your existing username and password.

3.) Type words relating to your topic, service, or product into the search box.

4.) In the bottom left-hand corner of the page, select “exact” from the options, as this will give you exact results relating to your search terms.

5.) Hit enter and wait for your search terms to generate. If you have an off-the-wall topic, you may have to do a couple of different
searches before you get any good results. 6.) After your results are generated, look through the list to see which terms are associated with the greatest amount of traffic.

7.) Choose terms that are associated with middle amounts of such as between 2,000 – 30,000 hits, if possible. Even though there may be
terms available that are more widely searched, you will have more competition if you’re relying solely on these terms. You will rank higher on terms that are searched a respectable, moderate amount, than on terms that have been pimped out beyond reason.

8.) Sit back and watch your site’s SEO ranking skyrocket!